Tag Archives: Poppy’s Dream

Poppy’s Dream Comes True

Go Poppy!

On 24th June Poppy’s dream finally came true – she completed the Cardiff triathlon in style!

The weather conditions were perfect on the day, dry but not too hot. We met an excited Poppy and her mum and dad before the start. Poppy was really looking forward to the whole experience and couldn’t believe that the day had finally come. Her dad, Rob, was a little nervous but also looking forward to the challenge as he had a final run through with the CIC team.

Poppy’s mum, Rachel, explained that for all of her life Poppy has been on the sidelines of everything – able to watch but not take part – and always feeling left out. This has been so hard for Poppy and the whole family and this why the triathlon was such a huge thing for them all. For the first time she was able to join in and be in the thick of the activity.

Poppy takes to the water.

The whole event went very smoothly and to plan. The equipment, designed by CIC, worked perfectly and looked amazing – getting lots of attention from everyone. There were no hitches at all and Poppy and Rob crossed the finishing line in a very respectable 1 hour and 4 seconds. They were both tired but absolutely thrilled.

The crowd was so supportive all day, cheering loudly for Poppy all the way round the route. The commentator was amazing, constantly giving Poppy and Cerebra a mention. The other athletes were also very impressed, giving her their congratulations and support. Poppy got lots of press attention, was photographed constantly and gave several media interviews – and she absolutely LOVED being the centre of attention.

Crossing the finish line

The whole event was an emotional and positive experience for all concerned. Poppy proved her point about being able to do anything, with a little help, and Cerebra did what we do best – providing positive support to help a child overcome their challenges and have a positive experience.

Our thanks go to everyone who contributed to, supported and sponsored this project. Their dedication, commitment and belief made this huge achievement possible.

To date Rob and Poppy have raised more than £10,000 for the charity.

You can read the full details of the story here.

Cerebra Innovation Centre Open Afternoon

On 15th June we held an open afternoon at the Cerebra Innovation Centre (CIC) to showcase some of the amazing designs produced by our talented team.

Disabled children often encounter barriers to taking part in activities that non-disabled children take for granted. Our Innovation Centre designers are inspired by the children we work with to come up with brilliant ideas, that aren’t currently available, to help children have fun, play, discover and take part.

The Cerebra Innovation Centre is based at the ALEX Design Exchange in the heart of Swansea, part of the University of Wales Trinity St David School of Art campus. The Open Afternoon at CIC was an opportunity to talk to guests about the Innovation Centre’s work as well as give a tour of the first class facilities that are available to the team as part of this collaborative project between Cerebra and the University of Wales Trinity St David (UWTSD).

Guests were welcomed by James Moxey, Director of CIRIC (Creative Industries Research and Innovation Centre, UWTSD) and given an overview of Cerebra’s work by Chris Jones, Chief Executive of Cerebra. Rob Jones, who will shortly be competing in the Cardiff Triathlon with his daughter Poppy, spoke movingly about the difference CIC has made to Poppy’s life by enabling her to take part in this challenge (read more below).

Dr Ross Head, Product Design Manager at CIC, spoke passionately about the positive difference CIC makes to the lives of children with brain conditions and explained, “I have had the opportunity to make a difference to fellow human beings simply by doing what I love to do. As a product designer, it is my passion to solve problems by the creation of a physical products, and to do that for such a worthy cause really does give me fulfilment in my work.  As CIC work within UWTSD, we are immersed in a creative culture which drives the team to design beautiful yet functional products that help children and supply them with products that promote their individuality rather than highlight their differences”.

Guests also had the opportunity to take a tour of the Innovation Centre’s office, workshop and machine room which illustrated the journey from design stage to fully working bespoke products.

Some of the Innovation Centre’s recent designs include:

Poppy's triathlon boat

Poppy’s triathlon boat

‘Poppy’s Dream’ which has been a huge challenge for the team who have designed and made the equipment needed to take Rob and Poppy to the finish line of the Cardiff Triathlon on 26th June. Eleven year old Poppy has cerebral palsy and is determined not to just take part, but to win!



Kai taking to the waves

Kai riding thewaves

The ‘tandem surf board’ with its supportive bucket seat that allows disabled children to surf whilst being controlled by a trained surf instructor, and the ‘Surf Access Vehicle’ which enables wheelchair bound children to get to the water’s edge.



Fitting the helmet

A bespoke riding helmet for 16 year old Tommy Lee so that he could fulfil one of his dreams to go horse riding with his friends. Tommy Lee’s unique head shape meant that a standard riding helmet would not fit.



Designs by the team have also been developed and made commercially available through retailers. After being contacted by a parent who needed help to get out and about in the snow with a wheelchair, the team designed a sledge with a supportive seat and harness built in. The sledge proved so popular that CIC collaborated with Gordon Ellis & Co to launch their very first commercially available product.

The GoTo is a postural support seat developed by Firefly and Cerebra that lets children participate in those moments that make family life special. Families worldwide use their GoTo Seats in supermarket trolleys, on planes, swings and Granny’s dining chairs. They make daily tasks easier, and mean kids don’t need to miss out. It gives a little piece of independence that lets them see the world from a new perspective and feel they’re at the heart of the action.

All of the Innovation Centre’s designs are in response to direct requests from parents and carers who are struggling to find the piece of equipment that would make their child’s life easy more, more inclusive and more fun. All of the designs are made free of charge for families. So if you would like to challenge the team to find a solution for your family please get in touch with them at cic@cerebra.org.uk.